Efforts to hype the 7/7 Live Earth global warming concert have gone so far as to include an official companion, The Live Earth Global Warming Survival Handbook-- all the more interesting because it is written by David de Rothschild.
David Mayer de Rothschild is the youngest child (born 1978) of Sir Evelyn de Rothschild, of the British wing of the Rothschild banking family.
A brief video interview with Rothschild about the book appears here.
From Wikipedia: David de Rothschild, founded Adventure Ecology whose stated goal is to promote a greater connection with the natural world through a series of high profile expeditions. The first mission in the series 'Top of the world' Mission 1 expedition began on March 4, 2006.
While David de Rothschild endures his extreme sports adventure series in the name of global warming, his 77 Essential Skills to Stop Climate Changes calls for ordinary people to limit outward behavior and even work at home. As Brendan O'Neill put it in his article The Planet's Burning. Let's Party!:
Via green solutions, the son of the prestigious banking family also advocates online banking and perhaps a cashless society (for the environment). He also promotes the green chic of compact cities and urban living.
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