Al Gore's Buys His Own (Green) Private Army

YOUR NEW REALITY | April 2, 2008

The idea of Al Gore leading a 10 million strong team of volunteers pulling old car wrecks out of rivers and planting trees is scary enough. But the Al Gore Green Army (AGGA) have much bigger plans:

Al Gore yesterday launched a drive to mobilise 10 million volunteers to force politicians to act on climate change - twice as many as the number who marched against the Vietnam war or in support of civil rights during the heyday of US activism in the 1960s.

During the next three years, his Alliance for Climate Protection plans to spend $300m (about £150m) on television advertising and online organising to make global warming among the most urgent issues for elected American leaders.

$300 million on TV ads and spam. That sort of money could buy a lot of poor American homes a slab of solar panels.

Gore told the Washington Post that he launched the initiative because of his concerns that US politicians had balked at supporting strong legislation on climate change.

"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore said.

"I've tried everything else I know to try. The way to solve this crisis is to change the way the public thinks about it."

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That's exactly what Rupert Murdoch said last year when he converted :

"...we can change the way the public thinks about these issues..."

Al Gore is putting his money where his mouth emits carbon :

The campaign is getting a hefty kick-start from Gore. The former vice-president has donated earnings from his Oscar-winning film, An Inconvenient Truth, his Nobel peace prize, and his job at a venture capital firm.

He's throwing in a few million. But where will the other $290 million or more come from?

Oh, there will be online fund-raising.

The AGGA will be haranguing you nightly at home and on the street. They want you and your friends to pay for lobbyists and marketing campaigns to get a new worldwide carbon tax introduced. Australia, the UK and most of the EU are already keen to sign up.

$300 million on TV ads and online marketing would also give Gore a mind-bogglingly intensive media launch for a late-run presidential campaign.

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